Only at the Apple Online Store: Terrible Grammar

One of my biggest pet peeves (as far as grammar) is when people put modifiers on the word unique. It happens all the time in casual conversation, and I've been guilty of it myself when speaking, but whenever I see it in a written document or in advertising I cringe.

The guilty party this time is Apple, a company that frankly should have enough money and talent to know better.

This was greeting me when I logged into a friend's computer today, the "most unique gift ever" - perhaps Apple should give itself the gift of the ALA or Chicago Manual of Style instead of worrying about what I'm going to give my mother.

Below, the larger page screen capture.